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Why Google’s algorithm is slowly making SEO agencies obsolete
Kerry Sheahan Kerry Sheahan

Why Google’s algorithm is slowly making SEO agencies obsolete

First published in The Drum

There’s nothing new about questioning the future of SEO; people have been saying SEO is dead ever since it began. But with Google continually tweaking its algorithm in favour of a more natural approach, it’s difficult to see a long-term future for some agencies.

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