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Punching above your weight: the challenge of PR for smaller brands

Kerry Sheahan 7/24/19 Kerry Sheahan 7/24/19

Punching above your weight: the challenge of PR for smaller brands

First published in PR News

Rightly or wrongly, how well established or recognised your brand is affects everything. There are ways to elevate yourself and achieve the kind of coverage you’d expect from a bigger brand though.

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