Digital Pulse.
Sharing news, views & opinions from the heart of the marketing industry.
Instagram, interior design, and how to avoid becoming a QVC tribute: an interview with Tina Tombs
It started out as an Instagram account to document a house renovation. 40,000 followers later, meet the accidental influencer behind Pastel Dreams. We caught up with Tina on what it’s like to work with brands like Dunelm, Wilko and Lenor, and how she selects the companies she works with.
Why Instagram is making us better marketers
While we all know the fundamental elements of marketing, the difference is that Instagram makes these our mindset rather than just a practice. It makes us view ourselves as others do. We think about what content is more likely to get engagement. We consider timing. We use trial and error.
