“What if we could write a note that could save a life? What started out as an idea, has now become a global movement to reduce the stigma of suicide and raise awareness of suicide.

It’s fair to say that not every business has hit the right note during the coronavirus crisis. Sports Direct, Wetherspoons, Cineworld, we’re looking at you! But there are plenty of brands out there who are using their marketing channels to reinforce the government’s advice to stay and home and practice social distancing in order to save lives.