Digital Pulse.
Sharing news, views & opinions from the heart of the marketing industry.
Why referrals are the best form of marketing
It might seem like a strange thing for a marketer (marketeer?!) to say, but I really do think referrals are the best form of marketing; more effective than traditional, digital and PR channels for securing new business and growing your company. And I think it’s ok to tell your clients that. Because it doesn’t have to be either/or.
Marketing agency gripes #1: Improving accountability
In the first of our new feature we look at the age old problems of agencies and how to overcome them, starting with accountability.
What’s stopping businesses from investing in professional copy and content?
Danielle Haley of Indy Consultancy looks at why it’s do difficult for agency owners to convince decision-makers to invest in professionally written copy and content.
Heads Together joins forces with Instagram on mental health campaign
Heads Together, the mental health initiative spearheaded by The Royal Foundation of The Duke and Duchess of Cambridge, has teamed up with Instagram as part of a campaign to raise awareness of mental health.
Client relationships, context, and going solo as a creative: an interview with Lucy Everett
We caught up with copywriter and editor of Unicorn magazine, Lucy Everett, to get her thoughts on the freedom of going freelance, and the leaderships skills she’s developed along the way.
Google rolls out second core update of the year
Google announced on Monday 4th that it was just beginning to roll out the May 2020 core update. It’s the second core update of the year; the last one being in January.
During COVID-19, some business owners are their own worst enemy
First published in PR Daily
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Why Google’s algorithm is slowly making SEO agencies obsolete
First published in The Drum
There’s nothing new about questioning the future of SEO; people have been saying SEO is dead ever since it began. But with Google continually tweaking its algorithm in favour of a more natural approach, it’s difficult to see a long-term future for some agencies.
Talk qwerty to me: the future of digital marketing and language
Jake Sage was the winner of FSE Digital’s Future of Digital Marketing competition in April. Read the winning article.
How the NHS are teaching us that you make your own PR
There’s such a change in opinion, a shift in perception towards the NHS, that I’d argue no PR campaign could replicate, no matter how carefully planned.
Instagram, interior design, and how to avoid becoming a QVC tribute: an interview with Tina Tombs
It started out as an Instagram account to document a house renovation. 40,000 followers later, meet the accidental influencer behind Pastel Dreams. We caught up with Tina on what it’s like to work with brands like Dunelm, Wilko and Lenor, and how she selects the companies she works with.
Why brands shouldn’t neglect video optimisation
As the old adage goes: a picture paints a thousand words. But a moving picture? Well that can say more about your brand in seconds than reams and reams of content ever could!
The future of advertising: less is more
We're constantly connected with our phones, laptops, tablets, smartwatches always in our bags, pockets, wrists. What the marketing profession has so far largely ignored, though, are the consequences of this abundant digital content on consumers.
Split testing, tracking, and not taking things too personally: an interview with Charlie Couch
We caught up with Charlie Couch; data-enthusiast, home improvements extraordinaire, and co-owner and founder of creative agency, Tandem, to get her thoughts and advice on all things PPC.
Why content deserves more credit
The right language really gets to the heart of what you do, who you are, and what makes you different.
It has the ability to inform, inspire and incite change. It can turn a visit into a sale, a stranger into a customer.
The Orange Project – #WorthLiving
What started out as an idea, has now become a global movement to reduce the stigma of suicide and raise awareness of it.
SMEs, skilling up, and giving value to your audience: an interview with Danny Hall
We caught up with Freelance SEO Essex owner, Danny Hall, to get his views on everything from the challenges of running an agency, to how to generate traffic that converts.
#StayAtHome – How an NHS marketing campaign went viral and saved lives
When news of Coronavirus first hit UK headlines, in January, very few among us really believed that it would have anywhere near the impact it’s had on our lives. It took the NHS themselves to step in and ask for people to cooperate for opinions to change.
The brands using their marketing powers to save lives during covid-19
It’s fair to say that not every business has hit their right note during the coronavirus crisis. Sports Direct, Wetherspoons, Cineworld, we’re looking at you! But there are plenty of brands out there who are using their marketing channels to reinforce the government’s advice.
Google postpones Google Partner program changes
A few months ago, Google announced some fairly major changes to the requirements for agencies qualifying for the Google Partners badge, however it is now postponing this update until 2021.
